The very phrase social media have a kind of energy to it that involves connecting, interacting and succeeding with your customers. If your business is not successfully engaging with your customers on Facebook, Twitter, Instagram or other similar social media platforms, you are losing a fruitful marketing approach and a big opportunity for customer retention. Social networking sites are just like word of mouth on steroids. As a business, it is necessary to tap into and join online conversations not only about your brand, but also about your industry, your competitors, your industries and area of expertise. Even if you've not launched an outbound social media strategy, you can keep a pulse on what people are saying good or bad, about your company, brand, and competitors. Social media like Facebook Advertising , Linkedin Marketing , and others help you to represent your company in a positive and authentic way, you can build credibility for your expertise and business. You can